Shop with Confidence During Your Pregnancy
We're helping expecting mothers navigate pregnancy nutrition with confidence—making it easier to know what's safe and what to avoid.
Join expecting mothers nationwide preparing for smarter food decisions
Your Trusted Partner for Pregnancy Nutrition
Making smart food choices shouldn't feel overwhelming. We're building tools to help you navigate what's safe and what's not—with confidence.
Know What's Safe
Get instant clarity on everyday food decisions—no more second-guessing at the grocery store.
Nourish with Confidence
Access pregnancy-safe meal ideas that make it easier to eat well throughout your journey.
Personalized for You
Get guidance tailored to your stage of pregnancy, dietary needs, and health considerations.
Nutrition During Pregnancy Matters More Than Ever
What you eat during pregnancy has a profound impact on both maternal and infant health outcomes. Yet expecting mothers face an overwhelming challenge: navigating conflicting advice, outdated information, and complex nutritional decisions—often without the support they need.
"The gap between generic nutritional guidelines and personalized, real-time guidance leaves millions of mothers navigating pregnancy without the confidence they deserve."
References:
[1] 2020–2025 Dietary Guidelines for Americans in Pregnancy: Adherence Shortfalls and Associations with Gestational Weight Gain. The Journal of Nutrition (2025)
[2] Nutrition during Pregnancy: Findings from the National Institute of Child Health and Human Development (NICHD) Fetal Growth Studies. Current Developments in Nutrition (2021)
[3] Food safety practices among pregnant women and mothers in the women, infants, and children program, Miami, Florida. Journal of Food Protection (2007)
Our Mission
We're developing an intelligent platform that empowers expecting mothers with the knowledge and tools to make confident nutrition decisions throughout their pregnancy journey
Evidence-Based Guidance
Access nutrition information grounded in current medical research and trusted clinical guidelines
Personalized Support
Get recommendations tailored to your unique pregnancy journey, dietary needs, and health considerations
Confidence in Every Choice
Make informed decisions about what you eat with technology designed to support healthier outcomes
Technology Meets Maternal Health
We're combining nutritional science with modern technology to create a platform that puts the power of informed decision-making in your hands
Built on Science
Our platform is grounded in peer-reviewed research and clinical guidelines from leading maternal health organizations. Every recommendation is backed by evidence.
Designed for Real Life
We understand that pregnancy is different for everyone. Our platform adapts to your unique journey, dietary restrictions, and lifestyle—because one size never fits all.
Privacy First
Your health data is yours. We're committed to the highest standards of privacy and security, giving you full control over your information.
Always Improving
As nutritional science evolves, so does our platform. We continuously update our guidance to reflect the latest research and best practices.
Frequently Asked Questions
Everything you need to know about Good Roots
When will Good Roots launch?
We're currently in early development and working hard to bring Good Roots to life. Join our waitlist to be notified as soon as we launch and get early access opportunities.
What problem are you solving?
Expecting mothers face an overwhelming challenge: navigating complex nutritional decisions with conflicting advice and limited support. Only 3% of pregnant women meet dietary guidelines, and many feel uncertain about food safety. We're building technology to bridge this gap with evidence-based, personalized nutrition guidance.
How can I get early access?
Join our waitlist below! Waitlist members will be the first to know when we launch and will receive exclusive early access invitations. You'll also get updates on our progress and opportunities to help shape the product.
Will this be free?
We're committed to making Good Roots accessible to all expecting mothers. We're still finalizing our pricing model, but our goal is to offer core features at no cost with optional premium features for those who want them. Waitlist members will hear about pricing first.
Is my data private?
Absolutely. Your privacy is our top priority. We're building Good Roots with the highest standards of data security and privacy. Your health information will always remain yours—we'll never sell your data to third parties. You can read our full Privacy Policy for more details.
Get Early Access
Be among the first to experience a smarter way to navigate pregnancy nutrition. Join our waitlist for exclusive early access and help shape the future of maternal health.
Join expecting mothers nationwide who want confident food choices